If you want your website on the first page or second page of the search engine listings, then you should spend time optimizing your website for ranking highly on the search engines. Search engine optimization is a crucial part of your success online and while it looks like it’s getting harder every day, it’s also as if, the search engines are offering a way out. You just have to look for it and find it.
The way out now –apart from doing all the necessary off-page and on-page seo- is by taking advantage of web 2.0 properties., these properties when used effectively can help get your website listed on the search engines faster than any other method.
* Hubpages
Hubpages is one of the more recent web2.0 portals. It is a website where you can post up your content, images and embed videos. In the past, it used to be outranked by Squidoo given Squidoo’s dynamism and its favoritism by most search engines.
With a well targeted keyword and article, you can easily write about your website, place your links in your profile –not in the article unless absolutely relevant and necessary- and rank well for your targeted keyword. The only negative side to hubpages is in its speed of indexing. It talks longer –often about 72 hours- but when it gets indexed, it rises through the ranks very fast.
* Squidoo
Squidoo used to be one of the fastest ranked web 2.0 properties. But after it got “hijacked” by spammers and marketers, it had to undergo what was popularly referred to at the time as “Squidoo slap”. This inadvertently led to Squidoo’s rankings dropping in the search engine. But after the purging, Squidoo has started ranking higher in the search engines.
As against hubpages, Squidoo has more dynamism in that you can insert links, videos, audios, arrows and a whole lot of trappings. Squidoo has very strong authority with the search engines and will rank well if the keywords are properly targeted.
In the past, twitter used to be just a mini blogging platform. Now, it is still a blogging platform but with more dynamism. Recent research has shown that even twitter listings are showing up in the search engines and ranking well. Available at twitter.cm, all you have to do is sign up and start “following” people. Next to Facebook, it is currently one of the fastest growing social networks and is likely to remain so for a while.
* 43 Things
Amazingly, not many people are aware of this platform and its ranking potentials. It has been quietly ranking well for long tail keywords and has remained steady in a long time. With a very interactive and easy user interface, signing up is easy as you do not have to jump through hoops to get signed up.
Combining all these properties for your benefit takes some tact and skill. Thus, you need the help of a seo professional to be able to get the best results from them.
