You have published an outstanding blogpost. Well done! But we are not done yet. The bigger job is to get people read this post. Here goes an ultimate list of 19 things you can do to promote every blogpost.
1. Shorten your URL
Use a URL shortner for at least three reasons.
- It makes your link manageable and reduce by at least 20 characters. Useful for social networks like Twitter.
- It tracks your click data
- It promotes sharing since readers wouldn’t be biased for a popular blog or a new one.
Resource – Read this complete guide for URL shortening
2. Ask for your bloggers’ community help
You can personally email some of your trusted blogger friends. They always have rich social networks that you can utilize for your advantage. Never resist from returning the favor though. Sometimes, even when your blogger friends didn’t ask you, do promote best of their posts on and off.
3. Share on social media
Share it on all social networks where you’re active and have a decent fan following. Facebook is my favorite because I can share it with my personal network of friends on profile and business network via my Facebook business page.Your social media description for the post makes a huge difference in the number of engagement your blog will receive.
Make sure that you write a strong reason or benefit mentioned in the post and invite people to read more of it.
To get even more benefits, share it either one and cross share on the other one.
4. Post to aggregator websites
Reddit, digg, Triberr and BuzzSumo make some of the most sought after aggregator websites for additional targeted traffic. The key is becoming one of the active contributors not only for broadcasting your new posts but for participating on others’ post too.
5. Mention your references and sources in post when sharing on social networks
Mentions of external sources and articles can help you two ways;
first, they add authority to your content with external sources. Second, they help your content get more shares and readers from the networks of those who you mentioned.
Send them personalized email and messages with a reference to your post and how mentioning them have made your content richer. Invite them to give their feedback and share among their networks if they feel like.
6. Repurpose the post into a video
Take precise points from your blogpost, grab some cool clips and pictures from creative commons and transform it into a video. Distribute it to YouTube, Vimeo, and Dailymotion to reach out to a totally different audience.
P.S: Keep a watch to see the video version of this post over the weekend.
7. Turn the Content into a Slide Deck to attract another audience
Just like videos, pick up the precise power points along with trailing description and catchy images and transform your post into a slide deck on SlideShare. Slideshare receives over 75 million unique visitors every month. If you create useful slideshow, you may get featured on their homepage and even receive 10 times more traffic and exposure.
One of my posts on 10 awesome blogpost introduction types was featured and it sent a little over 5000 visitors every day for some time.
Moreover, SlideShare presentations, as YouTube recordings, regularly rank higher so you get an additional SEO boost for your targeted keywords and brand name.
Resource – Read how to get massive traffic with slideshare
8. Submit to Content Communities
Communities like alltop, blog catalog, Inbound allow you to submit your blogs and posts. However, such high-profile communities have an editorial to screen how your blog and content is. Once you’re through, you win great traffic.
Here are a few great reads on using reddit & inbound for massive blog traffic
9. Customize your email signature
This is one of the easiest one-off steps you can take to inform those who you communicate with on regular basis. Tools like Wisestamp allow you to create cool email signature over multiple email platforms and add your blog feed. Since it is a tiny, cool looking part of signature, it is subtle.
10. Make your presence in link roundups
Blogging world has no less than dozen online blogs that do week after week or month to month roundups; toward the end of the week, or month, these web journals will distribute an article with a rundown of a fascinating content they read in a specific month.
You can get mentioned in these roundups by messaging these bloggers and requesting if they can include your article in their next gathering or even one of the existing ones.
Here goes two great reads to get into Link roundups easily.
11. Promote your blog through answering questions on Quora
Without an over-promotion by throwing a post link in every answer, Quora can actually send a targeted traffic to your blog. These readers are actually needy and looking for an answer. They are your closest prospects for conversions. Moreover, you can use Quora for finding new blog topics as well.
Resource – Read How to turn Quora Into a great Traffic Source
12. Use email newsletter to distribute new posts
Use email marketing strategy to share your latest posts to your email database. If you write on daily basis, sending a newsletter clubbing all your weekly posts into one email every week will be a subtle strategy.
Email tools such as Mailchimp, Aweber and ConstantContact have user-friendly interface, brilliant feature and easy to use templates for you. All what you need is to drag and drop and shoot the letter.
Just make sure you take care of right timings, right day and right design. Keep it as simple as possible.
Resource – A well written guide to use email for blog marketing
13. Message influencers on LinkedIn and social networks
Getting into an influencer’s inbox is achievable. Most of them are humble. It is easier when you’re connected to some of them on Linkedin.
Inform your close contacts and influencers on Linkedin and other social networks with the new post link and ask for their feedback/inputs.
Ensure that you don’t stuff your influencers’ inbox every now and then. Once in a month or two is okay. They are humble, not free.
And here are two great reads to use influencer marketing to promote your content
Resource – Read How to use influencer marketing for more blog traffic
14. Make the image sharable at Pinterest
Pinterest can be an awesome source of traffic to your blog and numerous bloggers have utilized it with catchy, attractive and even unusual imagery in their posts. You only have to add the Pin it button to your post images and there are several good plugins for this.
Creating a dedicated blog board for your posts can ease people follow and share your board for future.
Resource – Read how to use Pinterest for blogpost marketing
15. LinkedIn and Google+ communities and Facebook groups
Google+ Communities –
Google + has got some incredibly active and intelligent communities. If you can manage to build a reputation for yourself in these communities by regular participation, sharing your posts can pump in substantial traffic and subscribers to your blog.
Facebook Groups –
There are millions of groups on Facebook. Having your post shared on these groups can promise decent traffic and social signals to boost your search rankings. However, the traffic may not be as serious as Google+.
If you belong to educational, learning, R&D and leadership oriented niche, Linkedin groups can serve another potential source of traffic and subscribers.
Just make sure that you share your posts in the groups where you’re most active. Else it may be taken as spam.
16. Submit URL to Pinging Sites
How about using a tool that broadcasts your new posts to the Internet world. Use Pingomatic, Pingler and Feedshark to your advantage. They facilitate your posts indexing by over 80% (Your posts get indexed in less than a minute).
They permit you to snip content from any website page, select a picture, remark on, and share just the piece one finds fascinating. These sites not only help you with more traffic but even leads and subscribers. I found Snip.ly an absolute fun. You use others’ content to get leads and subscribers. That’s a WOW!
18. Use import story feature of medium.com
Medium has millions of high profile authors, writers and readers. Establishing authority on Medium can give you several long term benefits. In case you can’t write exclusively for this channel, importing the post you just published can be equally good.
Medium offers a simple approach to import it with their Import Story highlight: This capacity will snatch every one of the words and pictures and store them into a fresh out of the plastic new Medium story.
19. Add Audio version of your post
Podcasts have made a solid resurgence in the last a few years. With chaotic timetables, people are always on the go. It makes total sense to hear post while you travel or jog rather than read them.
Even if you manage to apply half of these steps, you can claim hundreds of visitors to your post right after you publish. Isn’t that great for motivation and money, both?
And last method, utilize commentluv plugin from the blogs that have it installed (Check in comments). How did you find this post? Share your thoughts and it’d pull your latest post in comment.