Let’s have a situation…
One of your prospective customers is looking to buy leather sofas, enters a search query and Google returns with some results. What would be the reaction on receiving crap sites selling poor stuff or redirecting the user to some other store or weird articles and blogs coming up or not-so-impressive stores? Results?
A disappointed user of a search engine.
If it was your customer, you’d have done something to fix this. Then why there’s a chaos if a search engine is making updates and trying to fix those spam results (I do agree there’re crazy loopholes in their systems too)
So, let’s see the root problem? Why those search results returned?
First, because some high headed link builders built thousands of backlinks and pushed those websites to higher rankings.
Second, those blogs and articles had the search terms, were fresh and grabbed the positions.
Third, shady SEO won and pure SEO got buried in deeper search results.
Now let’s come to the solutions they have tried:
1 – Filtering and penalizing websites that are backed up with low quality links, bad neighbourhood, aggressive and unnatural backlinks created over an unrealistic timeframe (we know the good backlinks neither come easy nor quick)
2- De-indexing and penalizing websites, blogs and directories that are helping/offering/selling such links with or without content
3- Favouring websites and brands that are directly associated with real audience and people via social media
4- Favouring websites that are created primarily for users
To make these solutions work, we see multiple updates one after the other.
Panda series – To weed out content farms and link selling sites.
Freshness updates – To favour websites that stream fresh content to educate and inform the end user. This update had a loophole and even crap blogs were encouraged just because they had frequent fresh content (spun spun spun).
Above the fold update – To weed out ad spammers and help end users save time and get what they’re looking for.
Search plus your world – Though I’m really not in favour of this update but overall, Google is favouring social shares and sparing sites that are linked with active social accounts and discussions.
Penguin updates – To wipe off mid range websites that pretended to be good and stayed under the radar for years.
Some Words to Clear What is SEO and What is Spam
Defining Spam – Anything shady (backlinks, content with minimal efforts and not valuable for a real human) in order to push and manipulate search results.
Defining SEO – In short, using fair means to optimize your website for search engines to help it rank higher. In other words, anything fair on and off site that’s valuable to end user directly or indirectly, gives positive reference to your website in terms of link or share, and helps the website ranking higher.
Latter sounds time consuming and demanding more efforts whereas former sounds easy, quick and appealing backed by a good budget.
The latest changes in Google updates have scared good as well as bad strategies to some extent. There’s hardly any room for shady SEO now when almost every backlink is suspected as unnatural link. Fair SEO has bagged more chances if powered with user-oriented content and social media engagement that brings more natural links to the website.
Distressed with Spam and Decreasing Rankings? Bonus For You……….
How about going ahead with advance strategies without forgetting the basics i.e.
- Build an awesome website for users
- Have a great design with easy navigation
- Write content primarily for readers. Focus value over keyword density
- Optimize the website pages & check sitemap, robots.txt and htaccess files
- Build slow and relevant links but avoid paid networks made for link selling
And KEEP PATIENCE
- If you add some advance strategies, you go higher without violating any ethical guidelines.
- Connect with your audience on social sites
- Keep social share buttons on your all pages of your website
- Use diverse methods for link building. Don’t stick to a sole method.
- Use anchor texts sensibly and use your brand name often as an anchor text.
- Blog good stuff for your visitors on and off
- Make regular updates in your content, facts and figures
- Network with similar and related businesses
- Brand your website via media and press release channels to get natural attention and publicity.
Keeping these things in mind, you can steer clear of any aftermaths of those frequent search engine updates.
Will the latest Google updates need more budget for SEO?
I believe NOT. These updates already wiped out most low profile websites from search results so your chances are higher to rank if you’re doing the ethical SEO. And this time, with probably a lower budget and lesser efforts when your competitors are lesser than before. Now you are competing with only good websites. So fairer you work on SEO, higher you rank.
I am done with a quick rant and would love to see your thoughts.
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