Any business owner who wants to become successful has to stay on top of things. The difference between businesses sometimes is often the sort of information each of them has to help grow their businesses.
This also applies to your internet marketing business. Knowing what is happening in the market can both save your business and prevent you from taking a dangerous leap into unknown or murky waters.
If your business is internet based, then you know that your livelihood –whether you like it or not- depends largely on the different search engines. If these are gone today, you are not likely to make a dime from that business anymore.
Since an important aspect of your business online is search engine optimization, being on the lookout for recent hot trends and updates will help you navigate the treacherous waters of change. Staying on top of seo trends include
* Attending Conferences and Events
Sometime ago, just before the google duplicate content “slaughter”, some marketers who had tons of duplicate content online took them down and in the process, were able to stay afloat during the purge. They were able to do this simply because they had insider information about the intention of google to clamp down on duplicate content.
People who had high search engine rankings were suddenly thrown off balance and websites fell from first page to the 2 millionth page. Most of those who were able to escape the cleansing did so because they attended events where rumours about duplicate content clamp down were strong.
* Keep Your Ears on the “Ground”
In the past, people were able to hear a war coming from as far as three days away. The reason they were able to do this was because they knew how to put their ears on the ground and listen intently to the varying sounds emanating from the earth.
This way, they were able to escape before enemies attacked them. You should do the same in business. Keep your ears to the ground. No matter how big you get, hang around industry forums and authority websites once a while and just listen to gist going around these places. It could be your saving grace.
Know More about predictability of GOOGLE Search Trends
* Pay Experts to Do It
Search engine optimization companies, services and professionals are often insiders in the game. They know where to get the right info, contact the right people and even know about any major “storm” way ahead of its occurrence.
You can easily pay services like this to once in a while look over your website and see if there is anything they can do. A steady appraisal –probably once every 6 months; more if it necessary and affordable- can help your website stay alive. 
It is crucial that you stay afloat during any major search engine “storm”. Getting expert SEO opinions and the costs involved are puny compared to the benefits that can be obtained from consistently listening to their advice and following their recommendations.
There is so much info nowadays you can’t read everything. I think a good approach is to find a few sources you really trust, sources that stay on top of what’s important and follow them. Let others monitor every new events and happening and let them filter it all out. Then you monitor them and trust that whatever they share (be it on Twitter, their blog, etc.) is noteworthy and has passed the “this is not important” screening process.
For this reason I get more value from blogs than I do from Twitter. Twitter is too much about absolutely everything in the world and what’s happening every second. That’s too much for me. I’d rather read SEOmoz and 1-2 other blogs, knowing that they won’t cover everything, but they will cover everything important.