Google Panda update has screwed up thousands of businesses and slapped hundreds of worthy sites for no reasons leaving the webmasters, business owners and SEOers clueless. Since May 2011, I have been seeing people trying to find out reasons and rescues to get the sites back but no good luck with all.

It’s too late as I have been lazy writing here but I just wanted to share this post Aaron Wall from SEObook wrote with a wonderful analysis and nailed Google quality standards ^&*^*&TT*(

I myself tried recovering many sites from the panda blackhole but honestly got little success with only a few to name here. However, Michael from SEO theory wrote another great post on why the work fail? He opted and suggested a risky way but I complete agree with him.

I’ll be sharing more worthy posts in near future.

Till then,

have fun

In my last post on outsourcing SEO, I discussed the notes on picking up the right outsourcing partner. Today we’re going to discuss when it is right time to outsource. It’s not about money only, but the time as well as reputation of your brand. You need to have a right partner to get your business promotion in the right direction. A business should outsource SEO only when:

They don’t have an inhouse team of SEO experts and link builders. A good SEO expert can guide on the right strategy and the team of link builders follow up the strategy. If possible, one can hire a reliable and knowledgeable SEO consultant, lay a strategy and outsource the link building work to a reliable SEO company.  Otherwise, there are many good SEO companies that ca take full accountability of your SEO campaign and brand awareness.

They are themselves a marketing company and looking to share the workload. The job gets easier here because you know what you have to get done. being an SEO company, one can cut down the cost by outsourcing to a smaller or growing SEO company with great deal of prices and quality of link building. You can draft your campaigns and strategies and get the plan executed. It’s always good to have a non-disclosure agreement signed up if you’re an SEO company yourself.

When the business tried SEO inhouse and failed or got not-so-happy results. The first case fits well in this case and one should resort to a professional team of SEO analysts and link builders.

When the business is keeping a good budget to afford professional SEO. SEO never comes for cheap prices or pennies. Good SEO and promotion would need good content as well. And a good content costs high. The content would represent your brand and good links would decide your ranking and site authority. In short, quality comes with a price and one should be ready to pay if expects the appealing top rankings and brand visibility.

SEO and marketing is an ongoing as well as time consuming job. It can’t be done with a half hearted effort or left mid way. It’s always better to hire a trustworthy outsourcing partner than leaving your brand with no image and identity.

Let the professionals do their job and you get ready to harvest the good fruits.

The job of getting your brand stand out is 25% done when you get a professional design for your website. But reaching potential audience demands a lot more effort we call search engine optimization and marketing. There are two ways now:

PPC – Easy, quick, temporary & costly
SEO- Difficult, time consuming, long lasting & affordable

PPC is something transient that gives you fruit as long as you keep investing. SEO is something that lasts longer, gives you free traffic but demands patience and professional help.

Here we come at the main point now – Professional SEO help

Mo matter where you’re living, which business you’re into, if you want to establish your online business empire, you can have flocks of SEO companies and providers in your city. But not everyone can give you the desired traffic and at best of your budgets. That’s where you’d think of outsorcing SEO. The job becomes tougher when you’re clueless about selecting the right and most reliable SEO company who can win not only your trust and deal but the top rankings as well.

Just few handy quick tips on what to check when outsourcing SEO:

1- The company does the right keyword research. It’s of no use if your website rank #1 for a keyword people don’t search at all, or that doesn’t have enough potential for your business. Note that lesser the competition, easier to achieve rankings in most cases. Don’t be ultra happy if a company shows you sitting your site on top for a keyword and you’re clueless on no business? Go for the company that gives you the right keyword list for your business.

2- The company representative answers all your doubts. Whether you’re an expert in industry or SEO, or you’re am absolute newbie, if the company responds to all your doubts and those make sense to you, you can have them in your good list.

3- The company doesn’t commit #1 in few weeks. Well, that’s an overconfident impossible commitment you may fall prey to. Stay away from such SEO providers who lead you to such appealing commitments. It’d take a professional SEO couple of months to have your brand known, get your site some authority to beat the competitors who’re already sitting on page 1. Go for professional SEOers, not magicians.

4- The company is happy to share references. Most profesisonal SEO companies are hesitant to share their past projects, results and success stories because of possible non-disclosure agreements. But a genuine company would be happy to send the references so you can talk to the clients directly.

There would be NO professional company that can held itself accountable for your website rankings or traffic flow. The reason is – All search engines and their algos specially for Google are uncertain. But a reliable SEO agency would be confident in its whitehat methodologies, ethical link building methods and would have no issues sharing the work report they do for you. Get hooked with a provider or company that is transparent in its working.

Hope the tips would help you make an informed decision. This is all for today. I will share my thoughts on when to outsource SEO in my next post.

Have fun and chill out till then.