Little About Me

An experienced but knowledge hungry online marketer who loves to play with search engine algos, officially known as Sunita Biddu and unofficially, ChillingBreeze. A tough girly ready to test and experiment new SEO trends and tactics to help clients and friends beat the online competition. Feel free to drop a question or a contact me directly if you need to discussconsult any SEO campaign or some search engine questions. Cheers!

19 September 2009 Comments Off

4 Web 2.0 Properties You Should Take Advantage of

If you want your website on the first page or second page of the search engine listings, then you should spend time optimizing your website for ranking highly on the search engines. Search engine optimization is a crucial part of your success online and while it looks like it’s getting harder every day, it’s also as if, the search engines are offering a way out. You just have to look for it and find it.

The way out now –apart from doing all the necessary off-page and on-page seo- is by taking advantage of web 2.0 properties., these properties when used effectively can help get your website listed on the search engines faster than any other method.

web 2.0 seo services

* Hubpages

Hubpages is one of the more recent web2.0 portals. It is a website where you can post up your content, images and embed videos. In the past, it used to be outranked by Squidoo given Squidoo’s dynamism and its favoritism by most search engines.

With a well targeted keyword and article, you can easily write about your website, place your links in your profile –not in the article unless absolutely relevant and necessary- and rank well for your targeted keyword. The only negative side to hubpages is in its speed of indexing. It talks longer –often about 72 hours- but when it gets indexed, it rises through the ranks very fast.

* Squidoo

Squidoo used to be one of the fastest ranked web 2.0 properties. But after it got “hijacked” by spammers and marketers, it had to undergo what was popularly referred to at the time as “Squidoo slap”. This inadvertently led to Squidoo’s rankings dropping in the search engine. But after the purging, Squidoo has started ranking higher in the search engines.

As against hubpages, Squidoo has more dynamism in that you can insert links, videos, audios, arrows and a whole lot of trappings. Squidoo has very strong authority with the search engines and will rank well if the keywords are properly targeted.

* Twitter

In the past, twitter used to be just a mini blogging platform. Now, it is still a blogging platform but with more dynamism. Recent research has shown that even twitter listings are showing up in the search engines and ranking well. Available at twitter.cm, all you have to do is sign up and start “following” people. Next to Facebook, it is currently one of the fastest growing social networks and is likely to remain so for a while.

* 43 Things

Amazingly, not many people are aware of this platform and its ranking potentials. It has been quietly ranking well for long tail keywords and has remained steady in a long time. With a very interactive and easy user interface, signing up is easy as you do not have to jump through hoops to get signed up.

Combining all these properties for your benefit takes some tact and skill. Thus, you need the help of a seo professional to be able to get the best results from them.


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8 September 2009 1 Comment

Do You Need a Landing Page?

Landing pages are one of the oft mentioned ‘necessities’ in SEO, yet not many people bother to explain why exactly they’re so important. The truth is that you might not even need a landing page in the first place. You may as well make one, however, because it’s a riskier proposition to actually need a landing page yet not have one at the same time.

What is a Landing Page?

In a nutshell, your site’s landing page is the first page that every visitor to your site will see. Did visitors from an affiliate find your site? They should end up on a landing page. Are people getting to your site via Google searches? The landing page should be the first thing they see, too. It’s your site’s reception desk or front lobby, ushering visitors in and showing them where to go.

landing_page_examples

Designing and creating a landing page can be tricky because the ‘best’ combination of layout and content will depend on your niche and the keywords you’re focusing on. An all-text design will do for some, while others will need a layout that’s heavier on visuals and images. Hire Best professionals to take care of your niche wordpress blogs.

Regardless of the kind of design and layout you decide to use, the goal of your landing page should be the same – to entice the visitor to delve deeper and find whatever it was they were looking for. When people click on a link and then don’t immediately get the information they want, there’s a tendency for them to navigate away from the page. Your landing page should be interesting and compelling enough to override that tendency and encourage the visitor to explore your site a little more.

When Do You Need a Landing Page?

As mentioned earlier, not all websites need a landing page. If all you have is a blog, for example, then a landing page is most definitely not necessary. In general, there are three cases when you’ll want to have a landing page made for your website. Each one is detailed below.

Good landing pages designFirst, a landing page is a good idea if you get a good amount of your traffic from individual affiliates or affiliate programs. The affiliate link that you have distributed to the individual affiliate sites should all point to your landing page. Why isn’t your homepage enough, and why is a landing page necessary? Find Best { and i mean it ;) } effective landing pages optimization tips.

You’re never sure what exactly the customer wanted to see when he or she clicked on the link offered by the affiliate site. What you’re sure of is the kind of advertising that the affiliate used – he or she promoted your main keywords, for example. Your landing page will then be your tool to segue the visitor from the affiliate’s sales pitch and into your products. This whole process of turning a visitor into a buyer is called conversion. Without conversion, you’re likely to get very minimal returns on the money you invested in the affiliate program; you’ll be paying and paying without generating sales.

Secondly, landing pages are a good idea for extremely large sites with thousands of pages and products. One good example is Amazon.com, which has a landing page with all its recent special promotions as well as your options for navigating the rest of the site. It’s a softer and neater landing pad than if you throw the customer directly into your melee of product pages. At the same time, it’s a home page that visitors can return to whenever they’ve delved too far into the site structure.

Lastly, you may want to use landing pages whenever you have something special for the visitor to notice, like a promotion or a campaign. The online storefront for apparel retailer GAP, for example, uses a landing page as a billboard for sales and promotions. Tech company Cisco, meanwhile, uses one to show its ‘new way’ and ‘human network’ ad campaign to every visitor.

Last Words on Landing Pages

Are you paying for affiliate programs to send traffic to your site? Get a landing page. Do you have a huge site with thousands of pages? It’s time to create a landing page. Is there anything special about your online business at the moment that you want to promote? Design a landing page for it. But Check out weather you hiring a good seo copywriting company to create a best landing pages according with your niche or not.

Your landing page is your opportunity to let customers know that you probably have what they want, and that it’s worth their time to explore your site. It’s your chance to actively promote your site and help convert all that traffic into real sales that will make you money. Isn’t that what matters at the end of the day?

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24 May 2009 2 Comments

Optimism Tips For Sulumits Retsambew Optimizers

It’s so easy to lose confidence in SEOand specially when it is a contest. After all, rankings can change so much in a couple of hours, and there’s a queue of thousands of other pages all eager boot you out of your spot. If you’ve been feeling that way about sulumits retsambew, here are four things to get your spirits – and hopefully your sulumits retsambew rankings – back up.

1. It’s Still Anyone’s Game!

With about 10 weeks to go in the contest, it’s too early for anyone to be declaring winners. That means you’ve still got a shot at getting to those top three spots. It ain’t over ’till it’s over – or ’till it’s August 15 already. 

2. Take the Star-Studded Road

A lot of the pages in the Top 10 of the results didn’t start there. Some were once obscure little pages, until their respective optimizations boosted them to Page One. So if you’re currently languishing at Page 12, don’t worry; some of the strongest sulumits retsambew competitors came from your station. It’s going to be a challenge of turning their pedestal into your own.

3. It’s a Slow Climb to the Top

Remember your SEO basics. For example, keep in mind that few things on Google are instantaneous. Most of the time, there are several days’ – even a weeks’ – delay before you see anything happening to your page.

In the same vein, don’t get put down if your page’s performance has been less than meteoric. Progress in these SEO contests is always slow and gradual. That’s why the people who do well at this kind of thing are those who are consistent and diligent with their optimization.

4. Ask the Pros

While you’ll be going up against professionals in Sulumits Retsambew, there’s a good side to the formidable competition too. Many of those guys and girls are helpful enough to give you tips and comments on how to do better in the contest. You never know, you might even get a couple of new ideas from them that you missed out before.  I’d like to refer one of the recent post at HomeBizSEO.com specifically for sulumits retsambew –> (currently there si some error in my system or the blog. I’d edit it soon)

Don’t let low rankings and poor performance get you down and keep you there. The battle for the Sulumits Retsambew crown isn’t over, and it’s time for you to go back and fight for it.

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