Little About Me

An experienced but knowledge hungry online marketer who loves to play with search engine algos, officially known as Sunita Biddu and unofficially, ChillingBreeze. A tough girly ready to test and experiment new SEO trends and tactics to help clients and friends beat the online competition. Feel free to drop a question or a contact me directly if you need to discussconsult any SEO campaign or some search engine questions. Cheers!

11 May 2009 1 Comment

Good SEO Copywriting Isn’t Always Good Writing

As I discussed in my one of sulumits retsambew posts that I’d be writing not just contest related posts but also copywriting, seo, marketing stuff as well; Here I’m with some thoughts on SEO copywriting again.

One common mistake that many companies make is to not make a distinction between good writing and SEO copywriting. There can be a very big difference between the two, especially if what you have is very basic SEO copy. Here are three reasons why plain vanilla SEO copywriting isn’t enough, and why you might want to take that extra step to turn that copy into good writing.

It Appeals to Just One

That is, it works with just one part of the copywriting marketing equation. SEO copy commonly targets the search engine component with its keywords, densities and so on. One thing you have to realize, though, is that the current trend in SEO is selling to more than just the search engines. Nowadays, everyone’s also selling to the actual customers.

It Doesn’t Convert Well Enough

This is probably the main reason why people in copywriting marketing are now tripping all over themselves trying to sell to the customers instead of to just the search engines. SEO copy that’s written for just the search engines’ benefit could get you top spots on the SERPs, but they don’t offer anything to ensure that people who visit the page get buying.

Hit Two Targets with One Article

Good writing that’s optimized for the readers, meanwhile, almost always end up getting optimized for the search engines as well. When you take the effort and the space to explain the benefits of your item and show the readers exactly why they should buy it, you also end up using your main keywords in the right densities – all whether you want to or not. You satisfy just about every algorithm that the search engines could throw at you, giving you that page ranking that you’ve always wanted.

At the same time, good writing is much likelier to convert your page traffic into sales. Instead of reading through SEO gibberish, your visitors end up reading through real, effective sales copy that compels them to buy. It’s a win-win situation for you.

But the skills necessary to write well enough for the customers and the search engines don’t come easy. That’s why you’ll want to get the services of a professional SEO service provider to do this job for you. With the literary and copy writing expertise you’ll get there, it’s worth every cent to be able to please both customer and search engine at the same time.

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10 May 2009 1 Comment

Meet Miss Chika Piku Li-The Blue Hair

I’m sure looking like some alien chika piku li in blue hair. No? :p So, Let me make this an avatar look for sulumits retsambew (uuhh.. I’ll use the word anyway..by hook n crook :D Who cares)

Some Fun Shoots :D

Some Fun Shoots :D

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7 May 2009 Comments Off

My Terror Nightmares- Do They Indicate Something Bad About Future?

These days when I should dream of winning sulumits retsambew seo contest, weird that I’m having some nightmares. Something very horrible, terrible or whatever you say. Just to tell, I sleep only for 3-4 hours and I usually don’t dream. But after years, I had these frequently. Now before you get irritated, let me say what these nightmares showed me;

First nightmare I had some 2 weeks back. I saw people were dying. Blasts.. attacks. killings, blood everywhere. No idea what it was. Some viruses were around. People were having strange diseases. Everything was horrible. Then I saw my office and found just 2-3 guys (I’ve a team of 19 staff members) and I asked them where are others. And sad sad; I remember those words “Mam, they died while their way back to home y’day.” :( I just don’t know what it was but I got in a sweaty state around at 5 in the morning. Thought of this and wondered what did it mean. I knew some people do predict dreams. I was worried because I usually don’t dream and it was something that I don’t usually think of.

Dream psychology says; what our unconscious brain thinks, we see that stuff in dreams. But as far as I remember, I never thought of violence, blood and blah blah. Some 3-4 months back, I did read a thread talking about end of the world on 21 Dec 2012. But I didn’t believe this crap. So very obvious, it won’t even stay in my unconscious.Anyway, I forgot it.

Then second night mare I had 3-4 days back. It was like some strange virus attack and people were dying. Some were turning into weird creatures. Some war was going on and we were in a group hiding somewhere in a bunker. We were hungry and then that virus attack. Many of us started eating others. It was horrible nightmare. Some of us who were still safe from virus tried to escape but it was spreading like hell. Just 2-3 of us were left and my pet dog too. I got up and it was some 6 am morning. Well, I was really worried because of these 2 nightmares now. I don’t know what’s going to happen but I’m sure something bad is related to it.

One of known asked me if I watched some movies. Well, I don’t watch movies. I don’t like movies in fact. So nothing was influenced from movies too. Am just blank.

I remember a nightmare that I had when I was in class 7th. I still remember it so clearly. I was playing on my terrace and all of a sudden I looked up at sky and saw a small round thing; something  shining and bright. It was evening and no stars or moon around yet. I ignored. After soon time, I just happen to see again and looked like it was coming to us with such a speed.. damnn. I was scared in dream itself. It was becoming bigger and bigger (something like a big planet, very bright and hot). Got too big as if it’d gonna smash into earth and it did.. Blackout…and I got up.. in a scared and confused state. I was a kid that time. But this nightmare I still remember. These are not stories and I don’t have time either to write stories.

I was speaking to one of my friends and he suggested me to write them here. I was hesitant, rather lazy but today I thought of writing them. may be I couldn’t express the state of fear I had and exactly what I saw but just no clue why I’m having such nightmares these days.. No clue…

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