Little About Me

An experienced but knowledge hungry online marketer who loves to play with search engine algos, officially known as Sunita Biddu and unofficially, ChillingBreeze. A tough girly ready to test and experiment new SEO trends and tactics to help clients and friends beat the online competition. Feel free to drop a question or a contact me directly if you need to discussconsult any SEO campaign or some search engine questions. Cheers!

2 May 2009 1 Comment

Keeping Keyword Density Realistic in SEO Copywriting

When you hear the term ‘SEO,’ keywords are probably one of the first things to come to your mind. Why not? After all, keywords are a fundamental element in any SEO campaign, no matter which niche or market you’re trying to target. But there’s also such a thing as too much of a good thing, and there’s definitely a case where the keywords in your SEO copywriting can get to be too much.

If you’ve read enough articles on copywriting, marketing and SEO in general, you’ve probably already heard of keyword stuffing. The moniker for dishing out senseless marketing content for the sake of getting more keywords on a page, copywriting is generally frowned upon by the search engines and penalized by the search engines. But you could actually be stuffing your content with keywords, all without meaning to do so.

There’s a lot of software on the Internet that allows you to measure the keyword density of your SEO copywriting, so you may as well use them. Check the numbers for the density in your content: if they’re double digit (meaning 10% and above), you’re way over the safe line, and chances are good that the search engines have already penalized you.

Start by doing a revamp of your existing content. Traditionally, 3% to 6% is considered the safe range for your keyword density; the ideal number, though, varies with the algorithms that the search engines use. Although it might seem that your content will seem a bit thin in terms of keywords, it’ll be just fine for the search engines if you keep your density on the lower end of the scale.

Perhaps that’s one of the advantages of getting copywriting, marketing and SEO services from professional service providers. Most of them have their respective techniques for researching and determining the ideal density for a particular keyword and even for specific search engines. While it sounds like you’ll be taking the easy route, it’s actually the more sensible way because you’re sure of compliance with all the latest SEO standards – something you just can’t afford to miss.

And I must mention that I’ll make some nice use of seo copywriting in sulumits retsambew seo contest as well; that’s what the first target of re-launching my personal blog.

Chill & cheers!


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29 April 2009 0 Comments

SERP Updates on Sulumits Retsambew

One of the interesting things about SEO contests is that they’re always very, very dynamic (scary too lol). Because sulumits retsambew is my first contest I’ve ever entered. Since they’re basically competitions of rank, it’s exciting to watch how you could have one set of Top 10 pages one day and have a whole other set the next. Sulumits Retsambew is no exception and last 15 days have given interesting shocks and surprises everyday.

This piece of news should come as a surprise if you’ve been keeping tabs on the contest: SulumitsRetsambew.org was dethroned. Hellas lost his sleep and rest :p. The Bosnia and Herzegovina-based ex-first ranker has been knocked down one step to rest at page 3, then page 2, then lower page 1,and good news, he is back today. But I’m sure it was a bad time for him.

It’s done a pretty good job for the first several weeks of the contest, quickly garnering the top spot and holding on to it for a relatively long time. Now that he’s back to first place, though, the contest is up in the air again.

Asia is still holding on to its dominance in the contest, particularly on Page 1. For almost the entire duration of the contest, most of the Top 10 pages have come from Asian countries. At the moment, it doesn’t seem like that trend will let go anytime soon; Asia-based sites still have a strong hold in the first few SERPs.

.biz entry is surprising everybody with #2 hold as the rumor is of site being offline and out. My first sulumits retsambew entry is back to #3 after 17 days. mygulfcoastbeachteam.com, sulumitsretsambew.com and Firtown.com are doing real good but fluctuating with their positions pretty frequently.

Slideshare’s entry is back to page 1 after a drop but now it’s not in top 5. Good job by sulumitsretsambewblog.com as I notice it making a jumpr from page 3 to 1.

Social networks seem to be an emerging trend in the SEO race to #1. While the initial Top 10 lineup was composed primarily of blogs and news sites, more and more social network pages are creeping their slow but sure way up the search engine rankings. Only time will tell how well the social networking shtick will hold up in this free-for-all SEO contest.


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28 April 2009 1 Comment

My Plans for Second Sulumits Retsambew

If you’ve seen my other entry for sulumits retsambew SEO contest, you’ll notice that my format for my second sulumits retsambew entry will be a little different. Personally, I want to see how the shift in mood, format and strategy will affect the site’s performance, and if there’s even any effect at all.

My first entry talked a lot about SEO in general, and perhaps read a bit more like a small article directory specializing in SEO or a sulumits retsambew newspaper. What I plan to do with my second entry is to make the site a little more personal, a little more human, little more colorful. Expect to see some personal blog posts and a couple of slice of life articles in sulumits retsambew Entry #2, because you’re going to see a whole lot more of me in there.

Looking at Entry #1, I also felt that the site overall was a bit distant, bordering on aloof and impersonal. You’ll see that change with this second entry. I will (or, at least, will try) to connect on a more personal level with readers and site visitors. Hopefully, establishing a connection on that level will work out better for the page in the end.

The approach, while relatively novel for the Sulumits Retsambew competition in particular, isn’t entirely new and I’ll use more of social media marketing. Let’s see if media overweighs the backlinks. But at the very least, it’ll be a lot more fun and less tiresome to do than pure old SEO with all its focus on keywords and in-text links. This is SEO with a touch of Sunita aka Chilling Breeze, and we’ll see in a couple of months how well it goes.

Chills & Cheers!


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