One common mistake that many companies make is to not make a distinction between good writing and SEO copywriting. There can be a very big difference between the two, especially if what you have is very basic SEO copy. Here are three reasons why plain vanilla SEO copywriting isn’t enough, and why you might want to take that extra step to turn that copy into good writing.

It Appeals to Just One

That is, it works with just one part of the copywriting marketing equation. SEO copy commonly targets the search engine component with its keywords, densities and so on. One thing you have to realize, though, is that the current trend in SEO is selling to more than just the search engines. Nowadays, everyone’s also selling to the actual customers.

It Doesn’t Convert Well Enough

This is probably the main reason why people in copywriting marketing are now tripping all over themselves trying to sell to the customers instead of to just the search engines. SEO copy that’s written for just the search engines’ benefit could get you top spots on the SERPs, but they don’t offer anything to ensure that people who visit the page get buying.

Hit Two Targets with One Article

Good writing that’s optimized for the readers, meanwhile, almost always end up getting optimized for the search engines as well. When you take the effort and the space to explain the benefits of your item and show the readers exactly why they should buy it, you also end up using your main keywords in the right densities – all whether you want to or not. You satisfy just about every algorithm that the search engines could throw at you, giving you that page ranking that you’ve always wanted.

At the same time, good writing is much likelier to convert your page traffic into sales. Instead of reading through SEO gibberish, your visitors end up reading through real, effective sales copy that compels them to buy. It’s a win-win situation for you.

But the skills necessary to write well enough for the customers and the search engines don’t come easy. That’s why you’ll want to get the services of a professional SEO service provider to do this job for you. With the literary and copy writing expertise you’ll get there, it’s worth every cent to be able to please both customer and search engine at the same time.

If you’ve read enough articles on copywriting, marketing and SEO in general, you’ve probably already heard of keyword stuffing. The moniker for dishing out senseless marketing content for the sake of getting more keywords on a page, copywriting is generally frowned upon by the search engines and penalized by the search engines. But you could actually be stuffing your content with keywords, all without meaning to do so.

There’s a lot of software on the Internet that allows you to measure the keyword density of your SEO copywriting, so you may as well use them. Check the numbers for the density in your content: if they’re double digit (meaning 10% and above), you’re way over the safe line, and chances are good that the search engines have already penalized you.

Start by doing a revamp of your existing content. Traditionally, 3% to 6% is considered the safe range for your keyword density; the ideal number, though, varies with the algorithms that the search engines use. Although it might seem that your content will seem a bit thin in terms of keywords, it’ll be just fine for the search engines if you keep your density on the lower end of the scale.

Perhaps that’s one of the advantages of getting copywriting, marketing and SEO services from professional service providers. Most of them have their respective techniques for researching and determining the ideal density for a particular keyword and even for specific search engines. While it sounds like you’ll be taking the easy route, it’s actually the more sensible way because you’re sure of compliance with all the latest SEO standards – something you just can’t afford to miss.

And I must mention that I’ll make some nice use of seo copywriting in sulumits retsambew seo contest as well; that’s what the first target of re-launching my personal blog.

Chill & cheers!