A for About Page – My Best Blogging Tips A to Z Series

A for About Page – My Best Blogging Tips A to Z Series

Sunita Biddu is a social media and power blogging coaching helping entrepreneurs and small to medium businesses. She travels 365 days to her choice of places around the world. She writes on this blog once a week about easy to use social media and blogging tips. You can grab some of her free resources and ebooks from the resources section.

Once you won your reader’s mind and heart with useful content, they genuinely want to know more about you and your story.

That’s where the game takes a new turn.

My about page is the second most visited page on my blog that converts into leads, business opportunities, paid and guest speaking invitations, and profitable collaborations. [The first most visited page is homepage]

Your reader has made up her mind to know you, your journey and your professional offerings. You can’t afford to lose this opportunity when you have their interest and time.

Make this page profound, promising and simple enough to make your reader take an action.

How to write a great about page for your blog?

  • Start with a simple structure/layout that explains your personal and professional story in the simplest manner and flow. For example, how you started, where you currently are, any life-changing event, your future plans, your best offering, your hobbies etc.
  • The first 2 sentences should be the shortest yet complete bio. Think of it like a hook. Powerful enough to retain their attention.
  • Follow the structure you prepared.
  • Keep the language and flow simple throughout the page.
  • Keep the about page as short and crisp as possible. The best bios are under 600 words and 3 minutes read.
  • Use a mix of solo, professional and personal pictures with friends, family and clients.
  • Invite them to connect at your active social media accounts
  • End the page with a ready-to-fill-up contact form to encourage the response. [Avoid a Button that leads to contact page]
  • 1st person has proven to work better than 3rd person.

Read This Guide: How to Create a Powerful & Profitable about Page

Your action plan for today

Review your about/bio page if you have it already. Read it as the first time visitor
Make notes of places where you felt disinterested or lost.
See what new updates and interesting information you can add.
Remove any information that your reader may not find useful.
Simplify the page as much as possible.

Share your about/bio page in the comments if you want my inputs.

See you soon with another best blogging tip and lesson from my experience.

Sunita Biddu is a social media and power blogging coaching helping entrepreneurs and small to medium businesses. She travels 365 days to her choice of places around the world. She writes on this blog once a week about easy to use social media and blogging tips. You can grab some of her free resources and ebooks from the resources section.

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