With an increasing number of people accessing the internet on their smartphones, tablets, and other mobile devices [Over 4.2 billion on records], Google has become more concerned about search result relevancy favoring more mobile friendly websites. Google has started sending mass notification to the website owners of non-mobile friendly websites saying
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices
To give you a quick history, Google took its first serious step towards mobile friendly results in June 2013 followed by announcing special rankings for mobile sites in November 2014. These signals and search results clearly indicate how serious this company is about the user experience and search quality.
Eventually, getting responsive and mobile friendly website isn’t an option anymore. It’s a must have for every business that’s getting a website designed or should get it redesigned.
Google’s Webmaster Tools has released a quick tool to test whether your website is mobile friendly or not. Take advantage of this Mobile Usability Report.
Moreover, the help Google offering is just complete and even a new webmaster or business owner will feel helped.
I feel that Google shouldn’t be the only reason to get a responsive website. You’d considering having one to give a better, faster and lean user experience for your website visitor, anywhere on their mobile devices. Why just limit it to a desktop?