O for Optimization – Best Blogging Tips for A to Z Challenge Series

O for Optimization – Best Blogging Tips for A to Z Challenge Series

Sunita Biddu is a social media and power blogging coaching helping entrepreneurs and small to medium businesses. She travels 365 days to her choice of places around the world. She writes on this blog once a week about easy to use social media and blogging tips. You can grab some of her free resources and ebooks from the resources section.

Optimizing each post for readers and search engines was a game-changer in my blogging journey.

Without optimization, your blog is visible just to you. When you optimize it, you’re making it suitable to your audience as well as search engines to rank and drive more audience. When we optimize our content for search engines, we call it Search Engine Optimization (SEO). We’re not going to cover too much detail about SEO.

What exactly you do in optimization?

We spoke about Keyword Research in our K post.

  • Pick a targeted keyphrase that you will your audience is looking for.
  • Now pick a few more related terms that will support this targeted keyphrase and help you with a great layout/structure for the blogpost.
  • Use the main keyphrase in the title, first 20 words of your blogpost, in the middle somewhere as you find appropriate, and in the last 20 words of your post. Additionally, try using the phrase in the meta title and description.
  • Now, use the related keyphrases wherever you find it’s appropriate to use.
  • Label your images and cions with related keyphrases.
  • Use related keyphrases or focused key phrase in the alt tag of images.

You just completed On-page SEO for your blogpost.

People loved reading: Checklist for Blog On-page optimization

Now, let’s optimize it for our readers.

  • Refer to our H post, headlines. That’s critical to draw your reader’s attention and click to the post.
  • Now, start your blogpost with a powerful question, statement or something intriguing. Use your first 10 words as a hook. Read how to write 10 powerful opening lines.
  • Use great question as your sub-headings to layout a useful structure. For eexample, notice how I have used the above sub-heading. “What exactly you do in optimization”
  • End the post with a question that encourages people to respond in the comments.
  • Add interesting and unusual media/videos/images to add life to the post.
  • Lastly, format your post to highlight the important areas and let a few content chunks stand out. Like you notice the “Your action plan for today” in this post.

Great, you just completed optimization for your readers.

People loved reading: How to Write a Perfect Blogpost Everytime

Your action plan for today:

  • Read your blogposts like a reader. Notice how soon you stopped reading or if you read the whole posts. Mark where you stopped. Figure what made you stop and quit reading. That’s how you can optimize for readers being in their shoes.
  • Open Google analytics and check your top landing pages and the queries them brought people to your posts. Optimize your blogposts again to pull your rakings up and higher.
  • Keep a track of your re-optimization.

Do this for every blog post. Watch the difference in your traffic, retention, and success rate in your Google analytics.

Want A to N best blogging tips of this series? Find them all here

Sunita Biddu is a social media and power blogging coaching helping entrepreneurs and small to medium businesses. She travels 365 days to her choice of places around the world. She writes on this blog once a week about easy to use social media and blogging tips. You can grab some of her free resources and ebooks from the resources section.

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