10,000 freaking email subscribers! Tell me if this doesn’t excite you as a blogger and writer.
And tell me one blogger who wouldn’t do anything to get this in the next 6 months.
… Getting notifications of tens of new email subscribers on the blog every day
… Comments rushing soon after you publish a new post
… Tons of sales from your email campaigns sent to subscribers
… Hitting a mark of 10,000 subscribers
It does excite, right?
Blogging is useless if you’re not focusing on building your email list subscribers base from day 1.
You heard me right, FROM DAY 1.
One of your first goals should be – how to get free email subscribers to your blog? How to build an email list?
So, even before you publish your first ever post, make sure you set up a fast, easy to opt-in and good looking email subscription feature. I will share some good tools to set that up later in the post.
Once you have configured the opt-in feature, it’s time to focus on the reason why your blog visitors would subscribe to you at first place? What are the things that make them hear more from you and come back.
I am sharing 11 reasons they would happily subscribe to your blog and what to do to get this massive following.
And make sure you download your email list building infographic at the end of this post (feel free to embed on your blog)
1. Powerful Giveaway
Giveaways and free resources work as lead magnets. Let’s call them useful opt-in-bribe. You can create an ebook, a checklist, a resource guide, a free video course or give away some free tool you created, even a session with you if you’re a consultant or coach. This is one of the best ways to get email subscribers fast.
Check some of the free resources I have and they bring me, 20-30 new email subscribers with my blog, every day.
Where to place this giveaway?
Some of the best performing places are to put it at the end of your blogpost, top of your blog sidebar if you have one, a peel-out on your blog/site’s corner. Hello bars are proved to work amazingly well to pitch your resources. You may try an exiting pop-up. A lot of bloggers use entry pop-up which seems to annoy new visitors. There is no harm in trying out what works for you.
2. Post Useful, Not-so-generic Content – Consistently
All 3 are important to ensure repeat visits from your readers.
.. The content must be useful
.. It must be unique and offering something more or different than thousands of other posts on the similar subject.
.. And you must be consistent in publishing new content. Your consistency is the reason why people would subscribe to you.
Note that consistency is different from frequency. It’s more important to stick to publishing once a week than starting with daily publishing for a while and stopping it one day altogether. Look at your bandwidth and time and stick to a publishing routine so you get more new blog subscribers come looking for great posts on your blog.
3. Try Media. Go Beyond Text
Text blogposts is ever-green. But experiment with video posts, podcasts and visual sets on your blog. It will not only help you get some new insights about your audience but also breaks the monotony of your content type.
4. Focus on the Presentation
Your blog posts should be easy to read and understand but how your post appears aesthetically, matters too. Having good font size, font family, line spacing, small paragraphs, skimmable sub-headings, quick bullet points and highlights in a post makes one feel comfortable at a blog and helps people subscribe to your blog fast and willingly. Make sure the blog looks great both on desktop and smart devices.
Would you want to review your blog now? See if you are taking care of teeny tiny but terrifically important things like h1 and 2, proper spacing etc.
5. Take Advantage of Others’ Blog Following
Whether you’re a new blogger or an established one, contributing to other blogs as guest bloggers is extremely beneficial. It drive more free traffic to your blog, more visibility, credibility and popularity. Contributing once a month to a different blog is a good idea to start with and it helps you build your email list from other blogs’ traffic.
Consider Reading – How to Write Guest Post That Get Accepted
6. Never Ignore Advertising
When you pay, it pays off.
You must promote each blogpost aggressively as much as possible and for as long as possible. Whatever time you have, spend 70% of your time in promoting your posts and 30% of time in writing and publishing them.
You can also advertise your free resources and build an email list with those who download these resources.
Other than boosting post on Facebook and Twitter, I have found ViralContentBee a good way to promote the blogposts.
7. Never Worry About Unsubscriptions
It’s better to lose people who are not interested. It makes space for those who want to hear from you and in the long run, it is better because you’re paying for the space to the tools like Mailchimp, It also helps you clean your email list and improve the overall open and conversion rate.
8. Write Simple
In fact, practice on how simpler you can go with your writing and style. People come online to seek answers. But more importantly, they want answers really fast. A simple writing style and content written in “routine conversation language” makes them feel connected to a blog and subscribe to it.
My experience of 15 years found that posts with simpler and casual writing style received 50% more email subscribers that formal and serious writing.
9. Pester Your Friends
They are the first lot of email subscribers and critiques who can help you. They are the first set of people you can rightfully request to read. Invite them to your blog and ask them to share their killer and frank feedback. The more new visitors see engagement on your blog, the more they feel like coming back.
10. Have Influencers Talk About Your Post
Find influencers in your industry and request them to review your blog post. Thank them for their time. If they have written about the subject, make a mention on their post in your blogpost. Call out with their twitter handle when you share your post on Twitter. It gets their attention. When readers come to your blog from the influencers’ references and posts, it is 50% more likely to get new email subscribers to your list because of their credibility.
11. Never Hit Publish Without a Call-to-Action
You get only what you ask for. So, ask your readers to subscribe to you at the end of the post if they liked reading you. Unless you encourage, 90% of your readers will leave without subscribing. Have 2-3 email subscription pitches over a post.
Building an email list with a blog is easier than it appears. Just take the right steps, give your readers irresistible stuff and watch your email list growing with new subscribers every day.
Over to You
Now it’s your turn to use these email list building tactics that worked for me or even share in comments what worked for you. Would love to hear from you.
And don’t leave without looking at the free resources I have made for you. You may find something useful to improve your website.
See you soon with another post.
Infographic – How to build your blog email list
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Sunita Biddu is a digital business coach and power blogging mentor helping coaches and small business owners. She helps with building a strong and profitable online presence and reputation that creates a self-sustaining business. Sunita writes on this blog once a week about easy-to-use guides and articles about business, coaching, social media and blogging. You can grab some of her free resources and ebooks from the resources section.