A few months ago, some amusing quizzes started making rounds on social media. Which Hollywood personality is your lookalike? Which animal was you in past life? How happening is your life? Are you cut out for an influencer? so many more. Topics intriguing enough to make anyone take the quiz.
Where most of these quizzes are entertaining, some are truly insightful and made people think about their work, passion, personality, and decisions.
Nevertheless, quiz makes people respond faster.
Why quizzes make better lead magnets
The main reason behind the conversion quizzes have is the personalized results they provide at the end. Every user gets a different result they can relate to.
The more personalization we offer, the more conversion rate we can expect.
Moreover, quizzes are interactive and make the user think, reflect and have fun as they answer each question.
I have been testing various quiz tools for the last few weeks. Interact quiz maker software came out as a winner. Keep reading to know why and how.
The Wow Moment with Interact
Coincidentally, I was doing my annual power blogging training and I couldn’t stop myself to create the first quiz on “Find Out if You Are Ready for Blogging?”
I shared this 16 questions quiz on my Facebook timeline and one local group, and I received 95 leads in less than a month. If I would have used advertising, the results would have 50 times better.
This made me create another quiz on “What Blog Niche will Make Money for You“, which got me around 25 leads in 5 days
With almost 50% conversion rate, I couldn’t find a better lead magnet. And being a coach, I would strongly recommend this quiz making tool as a powerful lead magnet for coaches.
No wonder, this has made a good space in my resources page and my blog visitors are enjoying these quizzes.
Why I recommend Interact
Though I use technology all the time, I still find myself a tech-phobic. easy isn’t enough for me, I like super easy interface.
Interact is made for a grade 5 when it comes to ease of use.
From the flow to coolest features, anyone can create a quiz in less than 20 minutes.
The second big reason is three types of quizzes Interact offers. I used Scored and Personality type quizzes and both are rocking with 5-10 subscribers every day.
Things I loved
1. A clean funnel
If I want to have a quick look at my quiz performance, this funnel is pleasant. I liked its neat way of showing how many people viewed the quiz, how many started and how many leads I received.
2. Brilliant analytics & insights
This unique system of tracking engagement for questions and their answers got me hooked. I have a better insight into my audience, their preferences, needs, and even objections.
I could spot 12 dropoffs from the very first question.
3. Beautiful quiz layouts
I have tried many quiz tools and Interact wins with a good score. They neat layouts that keep the user focused on the answer.
4. Integration with every available email marketing tool (mostly)
You’d find all major and popular email marketing service providers in their system to integrate your leads. And if you don’t have one, I loved their feature to download all leads in CSV.
Things I Missed
1. Individual answers are not available
I could segregate my audience better to find potential prospects if the system had an option to see individual answers.
2. Help on Polls & Giveaways
While their quiz section is well guided with several templates, the giveaway section seems to be orphaned. We can use some help there.
The overall experience and rating
I always wanted to use quizzes and polls for lead generation. I have tried several tools but found them too clumsy and techy. Interact proved to be fun and made me create 4 quizzes in a month. You can imagine how easy and comfortable it is. Here goes my rating
Features – 8 / 10
Ease of use – 8 / 10
Customer Support – 9 / 10
Price – 6 / 10
Overall value – 7 / 10
The new bloggers and startups may find the tool at the expensive side but it’s worth buying and using it to meet a goal of 10000 subscribers in 6 months.
And quizzes make almost 90% completion rate.
So, one must try.
Some closing tips to create mind-blowing quizzes
1. Keep easiest and simplest questions
In my 2nd quiz about choosing a profitable blog niche, I added some mind-boggling questions and I could see a massive drop-out rate. Unless, you decide to create such quiz on purpose and to get some specific insights, consider keeping the simplest no-brainer questions
2. 3 Answer options work best
More than 3 answer options can make the user feel stuck and 2 answers may appear too childish. I received the best results with 3 answer options.
3. Combine text and picture questions
People are more inclined to answer text questions. All text can be too boring and all pictures can be too heavy. 70% text and 30% picture ratio seems to be working well.
4. Avoid personal questions
You may experience a major dropout rate at personal questions unless your quiz is around love and other personal areas. One, for the fear of exposing the data; second, the moment a user gets stuck in thinking for 2 seconds, there is a chance of exiting the quiz.
5. Get creative with results & add 3-6 results options
The more personalized and detailed result you provide, the more open rate you may experience for your emails later. Your result will put more trust in the user. Consider offering 3-6 results based upon answers and branch logic to get maximum shares from your quiz takers.
6. The quiz must not look like a survey
The users must feel that the quiz is for them, not for taking data for yourself. Phrase your questions mindfully.
7. Test “skip opt-in” option
Over 50% of quiz takers may not be comfortable giving their contact details. Respect it. However, these users may like to share your quiz in their social networks. Test the skip opt-in option and see how it works for you.
8. Give clear instructions at the start page
Make sure you give a hint of the outcome, time to take the quiz and how many questions it will, right in the beginning. This will make the user feel at ease and want to take the quiz.
9. Time your quiz – 2 minutes max
Longer the quiz and more questions mean maximum dropouts. Quizzes timed between 30 seconds to 90 seconds work best. Keep less than 10 questions.
10. Personalize your answers, have fun
Use more of “You”, the sign of exclamation, personalized and fun answer options to keep your user excited and wanting to see next questions.
Quizzes are powerful lead magnets. While these are still new in today’s overexposed marketing world, use them to get maximum exposure and subscribers.
Have you tried creating a quiz with Interact yet? Loved any other tool? Share in comments.