If I had to name just one skill that changes everything in business, it is decision making. In fact, I call this The Super Skill.
I wouldn’t be here sharing my experiences and insights with you, if I didn’t decide to overcome several failures, make tough calls, and take bad looking decisions.
Your business depends on the choices you make; what to start, what and when to stop, who to hire, where to spend, which client to take, and which one to let go.
A slow or unclear decision costs more than a wrong one. A wrong decision can be fixed. No decision keeps you stuck.
Why I call this a super skill for success at anything.
- Quick decisions keep your business moving.
- Clear decisions make your team and clients trust you.
- Consistent decisions build your authority.
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And above all, decision making is at the core of skills because those who keep making decisions even after failures are bound to succeed. They are unbeatable, unstoppable. If multiple failures cant stop them, nothing can stop them.
Risk-taking and courage grow with every choice you make. That’s why decision makers eventually create breakthroughs while others remain in fear.
Jeff Bezos launched Amazon Prime even when profitability was uncertain. That decision built one of the strongest loyalty engines in business history.
R. Narayana Murthy started Infosys with ₹10,000 borrowed from his wife; a bold decision that shaped India’s IT revolution.
I failed at some businesses 6 times before one of the most profitable breakthrough happened.
I’ve seen my own clients succeed because they decided to raise their prices, or let go of the wrong clients, even after years of fear and hesitation. Those single decisions transformed their income and confidence.
There are signs showing you might already be the one meant to be among top 10%.
- You don’t waste time on small choices.
- You don’t go back and forth once you decide.
- You can take tough calls without waiting for all the answers.
- You keep taking decisions even after past failures.
If you are an entrepreneur and feel you can improve upon decision making, here is what to start with:
- Decision making starts with small things. Decide quickly on meals, clothes, meetings, or content ideas.
- Set time limits. Minutes or hours, not days.
- Follow the 70% rule. If you’re 70% sure, decide and move.
- Review weekly. Check what worked and what didn’t. Learn and improve.
- Practice courage in small to big acts and decisions.
Remember: failing doesn’t disqualify you. Refusing to decide does.
The best entrepreneurs don’t fear wrong choices. They fear losing time. They know speed and clarity matter more than perfection. And they know that every decision, win or fail, builds their courage for the next one.
In my years of running businesses and coaching entrepreneurs, I’ve seen brilliant ideas and businesses struggle to grow only because the founder could not decide; whether to launch, too early to launch, waiting for the perfect start, finding the best people to hire, or to drop a failing product.
One client waited and kept working to create the “perfect” product and lost nearly 2 years. Another, with the similar idea, launched with what she had and refined later. She grew fast, because she kept deciding, even after mistakes.
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That’s the real difference. The winners are not the ones who never fail. They are the ones who keep deciding, risking, and moving forward until they make things happen.
The bottom line is, growth happens when you decide. Every decision moves you forward, every delay holds you back.
What do you think about decision making as the core skill? Share your experience
See you soon with another thought.
Sunita Biddu
Digital Business Mentor and Coach
Sunita Biddu is a digital business coach and power blogging mentor helping coaches and small business owners. She helps with building a strong and profitable online presence and reputation that creates a self-sustaining business. Sunita writes on this blog once a week about easy-to-use guides and articles about business, coaching, social media and blogging. You can grab some of her free resources and ebooks from the resources section.