Next to establishing yourself as a consultant, advisor or a coach, comes how to reach the larger audience and make a difference in your and others’ lives.
Getting a brilliant website is an answer to this question of reaching your prospects. Whether you’re a qualified health coach, social media coach, SEO expert or even finance consultant; your website is one place where your audience will get to know all about you, how you can help them, how you’re different from others, and even your story – without any obligation to do business. A website that tells your prospective clients that they have reached a right place.
Business comes later. First, let the impact happen with your website.
We will talk about six factors that contribute to making of a great website for coaches and consultants – a website that converts visitors into prospects and brings leads. Yes, it’s done differently.
Leave a quality impression on your prospective clients from the word go.
Reflect originality, authenticity and world-class authority with impressive images
Keep a soothing stay with minimal design
Make it work with clear call to actions
Ensure that it gets found in search engines
So here are the most important elements in your website design
1. Your Bio/About Page
A compelling page “About YOU” is more important than you think. This is where you tell your prospective clients what you do and how. Most importantly, how you make a difference that others’ can’t.
80% of my business leads come from my bio page contact form.
Create a structure considering what all your audience would like to know to choose you. You can include your story, your professional achievements, your goals and even your clients’ success stories. A sneak peek into your personal life with pictures will add life to your about page.
Personalize this page by sharing images of workshops or seminars you may have attended. Understand that people always love to see things in actions. Give them what they need.
A bio page can be as rich as possible. Just keep it short and sweet with no more than 2 minutes read.
Close it with an invitation to connect on social media networks where you can engage with prospective clients and let them see you over time.
Few Recommended reads – How to write a great Bio page
Answer: [Tweet “When writing a blog bio, nothing is more authentic & impressive than honesty. #sunitabiddu #bio”] Share your vision, goals and current projects you’re working upon. They might be ad-hoc or pro Bono.
2. Rich Page of Reviews & Testimonials
What’s more convincing than reviews coming from people who have used your services. Use these great testimonials as a proof of your success stories and happy business relationships. No matter what profession you’re in, reviews and testimonials will not only just complement your professional expertise but also reflect your art of maintaining great professional relationships.
Let your new visitors and prospects see how you make your business partnerships profitable, fun, engaging and thrilling at the same time.
They are more likely to take you as an authority when they read others praising about the way you make things simple. So, give them what they want to read to feel safe, secure, and confident about your service – give them an enticing page of testimonials.
3. Introduction Video
Having an introduction video isn’t necessary but can add a lot of value and confidence to your site visitors. It works well especially for those who are either too busy to read or prefer video or audio. Use a one to three minutes duration video to tell users what they should expect from your service and how they can connect with you.
A video is a perfect way for visitors to see more of your authenticity because body language, expressions and the tone of your voice speaks louder than text.
If you can make them believe that you can share strategies that help them make a better use of their time, they will be in.
Recommended reads on how to create a great introduction video for your blog
4. Brilliance of a Blog
There is nothing better than a blog to keep sharing useful information and helpful resources with your audience. Look at your available time and keep a regular blogging schedule. You don’t have to blog every day. You just need to blog consistently, even if it is as less as twice a month. It will take your web presence far – real far.[Tweet “The business made me rich but blogging made me resourceful. #sunitabiddu #blogging #happiness”]
Recommended reads on How to start with Business blogging
5. Clear Call-to-Action
Your website is the gateway to an action – That’s why you created one at the first place.
You may want your visitors to provide you with more information, their feedback, insights, share their challenges, and ask questions etc.
You can get absolutely everything you want with;
… A strong call to action prompt
… The right navigation & direction to see the call to action
… A good follow up
Whether it is a free download, subscription sign up, an appointment, a contact form, or a phone call, it is important to place them in a highly visible part of your website to make it work.
What is equally important is to ensure visual appearance, simplicity, and relevancy with elements such as snazzy button shapes, large text, first person speech, button graphics, and sense of urgency, make calls-to-action more effective.
6. Free Resources
Free resources always help grab visitors’ attention. Before it leads you to a thought that why you should work hard to create such great resources for free, allow me to answer.
First, you don’t have to offer everything thing for free. Rather, create one short but extremely useful resource such as a short ebook or report once in a month or two. This can be the representing resource of the bigger benefits when someone decides to take a paid working relationship with you.
Second, it helps you build a list of contacts who liked your work and may want to hear more from you in future. You can utilize (not spam) this list for sharing regular value and even promote your services.
Few things to consider when you create such give away and resources for your website.
1. Create lesser resources but make sure of a great promotion so that they reach a maximum audience. Use social media, email marketing, your friends networks and every possible thing to distribute your free resources. More visibility is more conversion.
2. Create Timeless Resources – Things that can be used for long term or forever will prove as a better lead magnets and resources. For example, How to Make the Most from Attending World’s Best Conferences is a better subject than How to get maximum leads from XYZ health conference in 2016[Tweet “Think of timeless subjects so your time and effort are worth spent in blogging. #sunitabiddu #blogger”]
3. Proofread! Make sure of hiring an editor to get your work proofread and edited before it out to download
3. Publish with amazing contrast, color, and space to lead users to your free resources. You can make them download an app by having a button on your homepage that takes them straight to the order form. You can also offer giveaways and share free resources such as free ebooks if they agree to share their emails – Create an awesome looking and clean sign-up form. There are several good opt-in tools and software available these days. Opt-in Monster is one of them.
For coaches or solo entrepreneurs, the emphasis is always on personal branding first. Interestingly enough, it can help you create an equally powerful business brand by telling your unique story in your own voice.
Your website should do exactly that.
Question; Is a website different from a blog?
Answer: Great question. For independent entrepreneurs, a blog works as good as a website. It is interactive, leads visitors to the desired static pages such as bio and services section, and let them keep coming to read your blog posts. Why would you prefer a boring business brochure site with a few pages when a blog looks lively. For example, my blog is a website cum blog.
Question: Should CEO or a manager of a company have a website?
Answer: What stops you from thinking of the next level and be a thought leader. Your blog or website will be one foundation stone in that process – earlier than others.
Remember, many things determine how impressive your website looks including your own professional expertise and practical experience. Among few most important things, make sure you take care of these 5 when building or re-designing your website.
- Do your homework to gather every possible information
- Hire a strategist to plan a great website for you with the help of your homework
- Get hold of a good website developer to follow the plan and strategy
- Hire an editor or a copywriter to make sure the content is compelling and flawless
- Keep reviewing the performance of your website with analytics
Now over to you? Do you have a great website that follows these must have factors? Share in comments. If this post was of help, we would love to see your before and after website version. And any question, you’re welcome to ask in comments or email me at [email protected]