In a previous article, we’ve reviewed the most costly mistakes bloggers make and how it’s stopping them from building a reliable source of income.
Indeed, bloggers who are willing to monetize their presence need to be clear about their strategy. Failing to plan is planning to fail, as the saying goes. Therefore, it’s essential to do your homework and create a strategic plan for growth. Blogging is a commitment that requires investment, in terms of time, tools, and marketing activities.
Additionally, no blogger can succeed alone. You need to surround yourself with an expert network to move forward.
Here are 5 further mistakes that could prevent your success.
1. You don’t look professional
It can appear contradictory to build a professional presence when you are blogging about your life experience. However, your blog needs to tick all the boxes of a professional website to attract sponsors and other gigs. This will include the addition of a physical address on the contact page. You can use a virtual PO box address online, which prevents you from sharing your home address. Additionally, a business phone number that redirects calls to your mobile during working hours can be advantageous.
2. You rely too much on popups
Popups can be either useful or destructive. A popup is designed to interrupt navigation. It typically appears once the content has loaded to deliver an important message. Sometimes, popups can help clarify essential steps, such as confirming the user’s age or sharing crucial legal requirements. But, more often than not, popups are disruptive and can irritate visitors. They block the site view, especially on small screens such as mobile, and interfere with the navigation. Relying too much on them could lead to a traffic drop.
3. You don’t write your content
We get it. Guest posts can be super useful to reach out to a new audience or share new expertise. Bloggers also sometimes accept submissions for marketing purposes. There’s nothing wrong with those unless they make up the majority of your posts. When you rely on others to create your content all the time, your blog loses its distinctive voice.
4. There’s nothing new
Trends are constantly changing and evolving. But you’ve been writing every winter about your winter skincare routine and, truth be told, it’s been the same article for many years in a row. Your readers need a reason to visit your blog. Offering the same content with nothing new is unlikely to retain their attention. You want to keep an eye on the latest trends in your field to remain relevant to your audience.
5. Your blog is too slow
How long does a page need to load? Your audience group is impatient. In 2021, nobody wants to wait for a page to load. So, if the blog is too slow, you will need to address the issue before it’s too late. The most frequent cause for a slow web presence is the amount of data that needs to be loaded with each page. For instance, if you’ve got too many plugins or big graphics, it could affect the load speed.
Keeping your blog relevant, interesting, and accessible to your audience can help establish your professional presence online. As a blogger, if you intend to turn your passion into an income-generating side hustle, you need to make sure the blog can sustain the audience test.