Just like any other thing, starting a blog needs a lot of effort. Besides, the advantages exceed the disadvantages by far. However, if you are not convinced that starting a blog is a worthy consideration, the following are nine reasons you should.
1. Connect With New People
It is wrong to perceive blogging as an activity for people who do not love socializing with others. Blogging is also a social activity. When you write a post for your audience, you directly interact with them. You can still socialize with your audience by answering their suggestions and comments.
Additionally, you can also interact with other bloggers since you need to develop your network. It would help if you also used this opportunity to improve conversion rates. Connecting with fellow bloggers offers the help you require, like social sharing, post opportunities, and link building.
Developing your investment in a professional network is crucial. Identify your potential audience, follow them on social media outlets, and use an email ID finder to obtain their contact information. Each of your posts should be an opportunity to create new leads.
Aim at establishing a global audience since your leads can come from across the world. For instance, bloggers who use WordPress produce approximately 70 million blog posts and get over 77 million comments monthly.
2. Attract an Audience
If you love writing for an audience, blogging is a worthy activity for you. Blogging offers a writing platform and also attracts an audience to read your posts. Blogging allows your audience to express their appreciation for your pieces. This creates satisfaction. There are over 1.7 billion websites on the net currently. Approximately more than 600 million of them have blogs.
3. Establish Authority
Blogging assists you in developing the authority you need in your preferred niche. Therefore, if you have written a blog about marketing, you will be regarded as a marketing pro. The same case applies if you choose to write on SEO. The more you write, the more you gain more skills and competency.
According to statistics in 2018, more than 2 billion blog posts were published. The best thing is that writing on a specific niche provides a little popularity. This increases with time. Besides, this is also very helpful when you sell things linked to what you are talking about.
For instance, if you are selling SEO services, there will be fewer challenges when acquiring new clients since your articles’ reference what you are talking about.
4. Tell Your Story
Blogging is an excellent method of expressing yourself. It allows you to express your inner thoughts and feelings. You can also inspire other people to follow in your footsteps as you tell your preferred stories in the manner you choose.
Blogging can be a therapeutic and liberating experience. Through telling intensive stories and giving examples, bloggers can share their experiences. This allows them to gain a massive following.
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5. To Build Your Online Brand
Developing an authority in your niche helps you to build your online brand. When you provide value to your readers, you will be highly recognized in the community. It is essential to build your brand to transform your blog into something extraordinary. You can use social media for marketing your blogs. 97% of bloggers use social media for marketing their blogs.
6. To Develop Technological Skills
Blogging enhances the learning of essential technical skills. When you start a blog, you can learn basic concepts like editing pictures, using templates, or using basic coding to change your blog’s aesthetics. You can learn skills such as social media marketing, email marketing, SEO writing, content management, website hosting, picture formatting. Some of these skills you may learn after a short period.
7. To Land Your Dream Job
Your dream job may not be just blogging. However, by starting a blog, you may make a massive step towards the job that may transform your working life.
8. Market Your Business
Nowadays, all industries have embraced the blogging world. If you have a business, it is essential to have a website to update your clients’ various offers and promotions. This will make your business more approachable. For instance, 77% of internet users read blogs. You can take advantage of this figure and market your business intensively.
9. Earn a Full-Time or a Side Income
The best thing about blogging is that it is also a source of earning income in various ways. For instance, you can use affiliate marketing to promote products and services at a hefty commission.
You can also generate income through Google Adsense or from writing a sponsored article. If this is your preference, you can sell advertising space on your email newsletter and blog. Some of the top bloggers in the world and their earnings include:
- Arriana Huffington estimated earnings: $250M annually
- Peter Rojas estimated earnings: $50M annually
- Rand Fishkin estimated earnings: $35M annually
- Pete Cashmore estimated earnings: $30M annually
- Michael Arrington estimated earnings: $23M annually
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There are many reasons why you should start a blog. All you need is commitment and time. Blogging also offers an opportunity to socialize and learn more. You can also use blogging as a source of generating income.
Sunita Biddu is a social media and power blogging coaching helping entrepreneurs and small to medium businesses. She travels 365 days to her choice of places around the world. She writes on this blog once a week about easy to use social media and blogging tips. You can grab some of her free resources and ebooks from the resources section.