Successful Business

Without any doubt, backlinks top the rankings factor no matter what other marketing strategies such as social media, we are using. In fact, social media platforms and the fans link back to your money page only and we labeled it as a “social signal”. Now when we realize we need backlinks, here are my answers to four difficult […]

You have an arsenal of powerful products on your website, so why aren’t your sales through the roof? Have you had a look at your product descriptions well enough? When it comes to e-commerce websites, the product description is the packaging and we don’t need to elaborate on the importance of packaging. Sunita BidduSunita Biddu

Almost every slide of this long due talk for BizDivas entrepreneurs on December 19th, 2013 triggered multiple interesting questions in the minds of this intelligent group of women. Kept me busy, amazed and happy throughout, am sure everybody enjoyed the talk which took longer than planned and still wanting to know more and more. Sunita

When I was preparing to write the SEO myths, I was sure there were tens of such myths already busted and helped business owners and webmasters online. To avoid any repetition, I reviewed many of these SEO myths and misconceptions to write some more common but important myths that startups and business owners should know.

It was a lovely experience to spend an inquisitive and enriching time with women who are full of energy to do something extraordinary.   Thanks to Sandhya Pathak (Founder of Drishtikone) and Jyoti Gulati (Founder of Mums at Work) and entire Mums at Work Gurgaon team for arranging this session and making me meet such wonderful