A well-written text needs to have a strong opening, a substantial body, and a solid conclusion. Blogging isn’t much different. Blogpost opening & conclusion, in fact, are the critical elements of a good blog since most readers only skim the body content. The action happens at the end. And that makes the ending even more important.
Consider reading: 10 Powerful Openings for Your Blog Posts
When you sit down to draft a blog, there is an intention behind what you’re writing.
Do you want someone to buy a product? Hit the like button? Share with friends?
Wrapping up a blog post and concluding it may be something you have not really considered, but that is precisely where your purpose should be turned into action. Here are 11 powerful ways how to conclude a blog post:
Don’t just simply hope that readers enjoyed your article and would like to share it; ask them! Open it up for comments of any kind. Positive, negative, anything. Let people be comfortable sharing their minds.
A simple “Please share to spread our message” encourages readers to do just that.
Charge! Add a call to action
What action would you like the reader to take?
Ask a follow-up question? Attend an event? Download your book? Try your product?
Whatever the purpose of the blog is, you should create a call to action that drives you and your readers towards it. Perhaps on horseback.
Say something inspirational
Inspirational quotes are engaging and can make people think. They even inspire people to “like” and “share”. End your next blog post with a thought-provoking yet simple quote and see what happens.
Don’t be afraid to get provocative