Can you recall some text or an ad or a headline where a specific word got your attention? That was a power word.
Power words evoke an instant emotional reaction in our minds. They can get our attention and even keep us hooked throughout a longer text when used well.
I suggest bloggers to use at least one power word every 50 words to ensure your reader is staying emotionally alert and connected.
Power Words that Inspire
The world needs daily dose of motivation. And these power words run a different level of energy through your readers’ minds. These words inspire readers to believe you.
Power Words that Sell & Convert
Everybody loves money and profits. It becomes even more important when a few power words convey its limited availability. These power words in blogging and social media sell like hot cakes. They make people not to miss your deal or information.
Power Words that Evoke Curiosity
Curiosity generates reasons to stay tuned in, connected and know more. The following power words give your readers and prospects a brilliant reason to try your offerings, recommendations or sign up for your newsletter.
Behind the Scenes
Power words that Evoke Fear & Action from Readers
Fear words make a remarkable call to action. They not only get attention from your readers but also convince them to take a quick action to avoid any consequences. These power words create a picture of an outcome in readers’ minds.
Power Words that help Readers with Decision Making
These power words give readers an assurance and a security that encourages decision making. Using these words in your headlines and first and last 20 words of your blogposts can help people feel good and reasonable about their decision of buying or signing up.
Power words in blogging leave an emotional impact on your readers. And you can believe in their power only when you use them in your next blogpost and watch your bounce rate and retention.
Interestingly, they don’t just work in blogging but also in writing emotionally powerful social media captions and descriptions. With the right amount of text, the right use of your keywords and right use of appropriate power words, you can see your engagement and readership increased in no time.
Do you have power words that worked for you? Share some in comments.