Blogging, for beginner bloggers, may appear as overwhelming, exciting and confusing, and complicated starting at the same time. Right from setting up a blog to promoting it and drive traffic, it involves a lot of effort, time, and dedication.
When you’re a beginner, you might not know how to go about it or what important steps to follow while blogging. It is natural to feel lost and demotivated at times.
I am sharing over 16 blogging tips for beginner bloggers from my own journey that will help you start and run a successful blog.
Adding a blog to your website will help in creating brand trust and building a connection with your customers. If you have an active blog, you can generate 67% more leads.
Even if you don’t own a business but want to run a lifestyle, food, or travel blog just for the fun of it, there are a few things you must know about blogging.
1. Find a specific & profitable niche
One way to start a blog that promises money and stands out from others is to focus on a specific niche. Choosing a super-specific topic for your blog will help in gaining a certain loyal audience and a higher conversion rate.
If you own a food blog, try to focus only on a specific category like vegan recipes and be known for that. Once you have gained sincere readers for that, you can further expand and branch out your sub-topics and talk about anything you want sticking to the niche.
Readers’ Choice: How to find a profitable niche
2. Make your posts EASY to read
When you write a post, do it with the reader in mind. If you were the reader, how will you want the post to be? Make sure that you write in such a way that the reader finds the content useful, practical, effortless to read and understand.
You can make your posts easy to read by-
- Writing small paragraphs to increase the smooth flow of content and readership
- Using short and crisp sentences that the reader can easily follow and understand
- Making use of images, videos, or other visuals to make the content more interesting
- Using formatting like headings, lists, bold, italics, or quotes in the content to break the monotony of text
- Writing in active voice to convey more power
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3. Build an email list from day 1
Having an email list of your subscribers will not only help you to communicate and maintain a good relationship with them but also use it for affiliate marketing and making money selling your own products in the future. Even if you don’t plan on selling anything now, you can still use emails to share your latest blogposts and upcoming ideas, and even engage with your audience.
One advantage of maintaining an email list from the very beginning is that, even if your Facebook page or YouTube channel stops functioning one day, you will still have a way to reach out to your audience and promote your content.
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4. Invest in your blog’s design and user experience
When you are new to blogging, you need to focus on gaining your regular audience and subscribers for your blog. Of course, your content plays a huge role in doing that. But apart from your content, your blog’s design and user experience goes a long way in retaining the new readers.
If your blog looks great and is easy to use and navigate, users will spend more time on it. You can either hire a web designer to do the job for you or do it yourself by using well-optimized themes and templates.
Create a responsive web design (text should be readable) with design elements that are consistent with your brand image and identity.
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5. Write posts 1500 words or more
I have ranked well with short posts under 500 words as well. However, search engines seem to give more love to longer posts. Well optimized longer posts are likely to start ranking within 1 week of publishing even without much promotions.
I wrote this blog about how to start a food blog and it appeared on page for over 10 keywords within a week.
It is completely okay if you like to write short posts and convey your thoughts with a smaller number of words. However, writing long articles prompt more comments, and sharing.
6. Optimize each blogpost for 5-10 keywords
Identifying and using the right keywords on your posts is essential to be successful in blogging. It gets you ranked sooner without much investment.
You can make use of a lot of free keyword tools available to do this. Write a blogpost around one focus keyword and use 5-10 related keyphrases to support and optimize the post. Find a group of long-tail keywords that has lesser competition.
Readers’ choice: 11 Free Keyword Research tools | Download Blog SEO Onpage Checklist
7. Write catchy headlines & blog titles
Blog titles are the door to your blogposts. No matter how amazing your blogpost content is, if it doesn’t have a catchy title, it will fail to attract the readers’ attention.
People discover your posts either through search or social media platforms. Wherever they find it, they will decide to read the post based only on your headline. This makes the headline, an essential and crucial part of your content.
Write catchy and unique headlines that capture people’s attention and make them want to click on it and read your post. However, avoid using clickbait in your headline as it will lose your readers and brand credibility.
8. Build a mobile-friendly blog
If someone visits your blog from your Instagram post, they are most probably on their mobile phone when they do it. If your blog does not load and look well on smart devices (like text being too small to read, unnecessary spacing difficult to navigate, etc.), you are going to lose that reader.
80% of the audience readers the blogs on mobile.
9. Have a happy ‘About’ page
Who doesn’t want to know the blogger when the content is impressive. Your about page is the window to several opportunities. Including your picture and a few words about you, your story, your life will help in forming a bond with your readers.
Your readers want to know the person behind the blog and when you make that happen, it will add a more human and personal touch to the blog, thus increasing readership and building a connection with your audience.
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10. Write original & plagiarism-free content only
When you research for information and read a lot of other articles and blog posts for reference, you may sometimes end up using the same paragraph, sentences, or words (because it sounded great) knowingly or unknowingly.
Using plagiarized content will make your post lose its authenticity. If people read similar or same content like yours somewhere else on the web, they will feel like neither of those sites can be trusted.
If you want to stand out from the crowd, produce original content and rephrase it properly if you’re picking information from multiple sources. Avoid reproducing content from a single source.
11. Add Call-to-actions (CTAs) in every post
Adding CTAs encourages a reader what to do next. It can increase your conversions and actions you want from your blog and readers. You can add them anywhere appropriate. Middle of your post or at the end.
Some of the most common Call-to-actions include:
- Read a similar post
- Sign-up to email newsletter
- Leave a comment
- Share with your friends and family or on social media, etc.
- Announce an event
- Recommend a product
- Announce the next blogpost topic
- Ask a question
12. Start with simple SEO tricks
Optimizing your content for search engines will help people to find your blog online and increase your ranking in search results.
Since you are a beginner, you can start by doing the bare minimum. They are easy to implement and do the job for the time being. Instead of confusing yourself with installing plug-ins and other complex processes, you can follow these simple tips:
- Do keyword research and place those on your content naturally
- Placing your target keyword in the title, meta descriptions, and heading tags
- Using short and user-friendly URLs
- Adding ALT text to images
13. Guest Blog on other blogs
Writing articles to other blogs in your niche will help your blog in multiple ways. It is a great way to promote your blog, find exposure and quality backlinks. Guest posting on high-traffic blogs is a good way to drive new traffic and links to your blog.
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14. Use Google Analytics to measure progress
Measuring your blog’s progress is another step to make your blog successful. You can keep track of metrics like visitors, referrals, bounce rate, conversion rate, and top landing pages. Knowing such aspects of your blog will help in finding the right keywords, content ideas, and target audience.
15. Update old content regularly
This is my favorite blogging tip for bloggers of all levels. Old blogposts in Google analytics show up for the keywords we haven’t imagined or optimized yet. These are actual terms that brought readers to your blog or showed impressions. When you keep updated your old blogposts for newer relevant keywords, these old posts gain more authority, higher rankings for multiple keywords. I have blogposts that are ranking for over 50 keywords.
Moreover, if you don’t go back and update your older content, it will remain outdated and thus receive poor traffic.
To be a trusted blogger, you need to provide not just great but the most updated content to your readers.
16. Use data, statistics, and facts to support your content
Data and stats add more authenticity and power to the information you’re writing. Using data, facts, and statistics to back your content will show readers the legitimacy of each point and proven proof for its existence.
You can search on Google or other platforms for such statistics and data. However, before you use them on your post, make sure they are from a trusted and credible site.
Over to you
You will not see the results of all these blogging tips overnight. It takes a week to a month to see the increase in your blog traffic and conversions. Just remember that these blogging tips for beginner bloggers are tested, proven and implemented every day by pro bloggers.
One key point to become an expert blogger is to enjoy the work you do and have fun with it. If you remember to love what you do and have fun in the process, you are already one step closer in your blogging journey to make it successful.